BODYARMOR HYPE-DRATION

BodyArmor launched into one of the toughest categories every cooler already crowded with neon-colored, artificial sports drinks. While competitors push hype, BodyArmor delivers performance. With natural ingredients, no artificial colors or additives, and real fruit flavors, it’s pure hydration for athletes and everyday competitors.

Prior to the launch, we partnered with a wide range of trainers and coaches. Seeding the story with authentic unadvertjsing content where we just happen to be in the pre/post workout cooler.

SOCIAL INFLUENCER Stage 1

Richard Sokul (REALISTIC TRAINING)

PERSONAL TRAINER
Authentic personal trainer that just happens to drink BodyArmor. Making sure not to sell or require a personal plug, we just happen to be seen when Richard is taking a break.
Coach Bluee (Hard Core)

ANAEROBIC TRAINER
Representing the extreme end of the training spectrum, Coach Blue represents the athletes that want to go to the edge and test the limits. The brand appears subtly in pre and post workout conversations.
RUN FORCE (ENDURANCE)

ADRIEN RUNNING COACH
Representing the endurance trainers, we partnered with Adrien to go after the athletes that literally go the distance. No plugs, No mentions of the brand. Just a quick flash of the bottle when he takes a break on the trail to talk to the camera.