wealth management

Brand Identity & Logo Development

Working closely with a small client team, I spent several months developing a complete brand identity system from the ground up. The engagement began with an in-depth naming exploration, where we generated and evaluated multiple naming-convention options that aligned with the client’s vision, market position. Alongside this work, we created a series of brand-identity comps—including logo concepts, iconography, color palettes, and early website layouts—so the client could see how each name translated across real customer-facing touchpoints.