LUXURY CARD WEBSITE
Our creative team completely redesigned the Luxury Card digital ecosystem—unifying the card experience with its lifestyle magazine to create a seamless, ultra-luxury gateway for members. We partnered closely with the owner, the account team, and front and back-end developers to architect a refined site map, elevate the user journey, and integrate storytelling that positioned the card as a gateway to the world’s most exclusive experiences.
The redesign showcased concierge-level perks — including elite hotel access, private jet services, F1 pit and garage passes, backstage tickets, and curated fashion and travel packages that rotated each quarter. We crafted a tone that balanced high-end sophistication with a surprisingly accessible entry point, reinforcing the statement-making presence of the titanium and gold cards without overt selling.
The result was a modern, editorial-driven platform where luxury destinations, fashion partners, and cultural experiences subtly highlighted the card’s unique power: effortless access to the extraordinary.
WEBSITE DESIGN
LUXURY MAGAZINE DESIGN
We updated this design to better match with card site and seamlessly integrated stories of travel and leisure to our featured brand partners. The concierge section expanded to recommend packages for events and travel with the same goal.
