Look for the signs campaign including digital / print ads, rewards app, and updated menu design that all focused on the iconic NORMS brand signage. We created wild postings and miniature signs with QR codes and discount coupons to anyone that investigated the NORMS signage ads. We also offered additional rewards for people that spread the NORMS sign sightings on social media.
NORMS
Look for signs
Below are the digital ads that launched the campaign where we featured the sign placed in transit and high traffic areas. We matched message on social by create “Look for Signs” campaign featuring our actual locations first and then mini NORMS illuminated signs sprinkled around cities where our restaurants are located. We also deployed our mobile catering truck to appear at concerts, pro / college games where we featured the same illuminated sign to attack attention.
The Look for Signs social activation turns the iconic NORMS sign into a shareable, animated signal for real-life plans. Using Duets and remixes, fans can drop the NORMS sign into their feed and tag the people they’re with as a playful way to say, “This is where we should eat.” Every organic share becomes an invitation to sparking conversation, influencing the group decision, and spreading the brand naturally across social.
To reward participation, users who post or duet the NORMS sign unlock group-friendly offers like Buy One, Get One entrées, free drinks, or a complimentary stack of pancakes when dining with four or more people. The more the sign shows up in feeds, the more everyone wins—turning social sharing into real meals, real moments, and real traffic through the door.
NORMS sign social
NORMS exit strategy social
Exit Strategy turns the NORMS animated sign into the universal, no-words-needed cue to wrap things up and go eat. When the party stalls, the conversation drags, or hunger hits, one person simply flashes the NORMS screensaver on their phone. No explanations. No awkward exits. Just a shared look that says, let’s go grab a bite. Designed for Duets, shares, and IRL moments, the sign becomes a silent agreement among friends—an instant plan without the group debate. The NORMS sign does the talking, signaling it’s time to leave.
