OAKLEY Green Fade

For the Olympics, Oakley launched the Green Fade collection across its competitive sport eyewear lines, creating a campaign rooted not in product features but in emotion — the love of sport and country.

Each athlete selected their favorite Oakley frame, then received a custom kit of “O” brand marks paired with their national flag. We photographed them draped in their country’s colors, turning those portraits into bold in-store visuals, social media content, and out-of-home installations.

The creative strategy was to strip away the sell — no specs, no push messaging — and instead act as the connective tissue between athlete, sport, and national pride.  

For consumers who wanted more, product details were available in a straightforward, factual way.

The campaign didn’t just sell eyewear — it celebrated performance, unity, and pride. That emotional approach resonated worldwide, driving an 3% increase in global sales during the Olympic period.

OAKLEY Sponsored Athlete social

  • Two male volleyball players in USA uniforms celebrating together, one has his arm around the other, both smiling, wearing sunglasses and sportswear.

    Men's Beach Volleyball

    Green Fade Moments

    Our team captured stills featuring Men’s Beach Volleyball 2016 Olympic Green Fade athletes.

  • Two male cyclists with helmets and sunglasses riding on a trail surrounded by trees during daytime.

    Men's Bike Road Race

    Green Fade Moments

    Our team pulled video and stills from the broadcast of the 2016 Olympic.

  • Two female beach volleyball players wearing USA sports uniforms and sunglasses, celebrating during a match at the 2016 Olympics.

    Women's Beach Volleyball

    Our team captured stills featuring Women’s Beach Volleyball 2016 Olympics match.

OAKLEY Safe HouSE

Our team design the Olympic Oakley Safe House. Below is a video walk-around.

OAKELY Social

  • A man wearing colorful sunglasses with pink, purple, and green lenses, a red jacket with a yellow detail, and a serious expression. He has short, spiked black hair and a light beard.

    Lin Dan

  • A woman with blonde hair wearing large, dark sunglasses with green accents on the frame.

    Kerri Walsh

  • A woman with short blonde hair wearing large, sporty Oakley sunglasses with a reflective, multicolored lens. She is shirtless, revealing part of her shoulder and chest, with an American flag draped over her shoulder.

    Australia

patriotic brand badge

All athletes had the option to update their eyewear with their countries flag icon provided at the Safe House.

OUT OF HOME DIGITAL / Print

Digital Ads and in-store posters were created for each of the Oakley athletes wrapped in their countries flags.

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