OZURDEX “MONSTER”

OZURDEX has been the leading treatment for macular edema and noninfectious inflammation of the uvea. In basic terms, it reduces eye pressure so that patients don’t go blind. Usually these patients are in a serious situation where they need radical treatments to keep what vision they have left. While OZURDEX has been the go to drug, competition has hit the market. So this campaign was designed to stop ophthalmologists in their tracks and remind them how effective this product is for their patients. With something so important as vision loss, doctors need to rely on the proven treatment of OZURDEX.

OZURDEX Social

PAID DIGITAL

The Monster campaign featured digital ads of all sizes that targeted HCPs. Focusing on professional journals, specialized medical conferences, and digital platforms like Reddit and Linkedin.

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