WEEDMAPS INTEGRATED
ORDERS CAMPAIGN
When Weedmaps evolved from being the “Yelp of cannabis” into a full-on ordering platform, we saw a massive opportunity hiding in plain sight: people were wasting hours standing in dispensary lines only to find their favorite products sold out. Using Weedmaps’ deep database and customer network, the new offering let users jump online or into the app, verify their info, and order exactly what they wanted for pickup or delivery—no lines, no guessing, no settling. The campaign, “Easier Done Than Said,” leaned straight into that truth. We showed consumers that in a world where dispensaries are slammed and shelves move fast, the smartest move is the simplest one: order ahead, skip the chaos, and get precisely what you came for.
Initial Awareness Paid/organic digital
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Michigan Congratulations
Initial Intro Paid / Organic Digital
Our team created this campaign to introduce cannabis customers to weedmaps app, right after the state passed legislation for recreational or medical use.
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California Congratulations
Initial Intro Paid / Organic Digital
Our team created this campaign to introduce cannabis customers to weedmaps app, right after the state passed legislation for recreational or medical use.
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Oregon Congratulations
Initial Intro Paid / Organic Digital
Our team created this campaign to introduce cannabis customers to weedmaps app, right after the state passed legislation for recreational or medical use.
Cannabis Website Page Takeover
SMILE CAMPAIGN OOH
Purchasing clear channel out of home billboards in newly legalized states, we ran the smile communication for approximately 4 weeks. After, we changed all the billboards to the orders campaign offering a solution to the long lines at the dispensaries.
Weedmaps ORDERS Social
Recreational Out of Home
Digital and Print (30 sheet) Billboards that focus on recreationally legal states. Details: Showing cannabis plant visual, suggestive product names with our premium clients.
Medical Out of Home
Digital and Print (30 sheet) Billboards that focus on medically legal states. Details: Weedmaps abbreviated icon (WM), brand colors only, no plant or product suggestions.
ORDERS DIGITAL ads
We focused on cannabis friendly media companies and ran both print and digital OOH billboards with specific messages based on if the state was medically or recreationally legal. Below you’ll see some that focus on both. The suggestive or incomplete cannabis conversations helped us keep communications up longer without getting bans or being blocking.
