Brand appreciation
builder
I create communications that drives action, not just attention. My moto is simple. Find the truth and make it compelling. When brands provide value by sharing, customers not only buy, they become loyal. I use AI to provide advertising agency capabilities without the headcount.
With 30+ years of experience across medical devices, pharma, finance, consumer goods, and entertainment, I turn complex ideas into clear, effective campaigns that influence decisions and grow brands.
I’ve worked hands-on with teams of all sizes, including direct partnerships with CMOs and CEOs, delivering regional, national, and global strategies that perform in the real world. From brand development to high-impact creative, I bring proven insight and execution that delivers measurable results.
EXPERIENCE
Brand Campaign Development & Positioning
Brand Activations / Experiential
Logo / Identity Systems / Brand Guidelines
Social Campaign Development & Production / Promotional Videos + Pre-roll
TV / Print / OOH
Retail / IN-Store PRINT / DIGITAL Displays / CRM/Zapier
I’ve worked at some of the country’s top ad agencies, including The Martin Agency, McCann Erickson, and Innocean World Wide. Where I’ve won top award shows like Cannes, The One Show, Communication Arts, National and Regional Addy’s. But more importantly, they’ve gotten results.
Featured Creative
weedmaps “Eaiser done than said” campaign.
I led the marketing at Weedmaps where we launched an ordering system that connected consumers with all of existing cannabis dispensaries and brands that listed on wm.com and the mobile app.
